The Ultimate SEO Checklist: 4 Steps to Rank Higher on Google

SEO (Search Engine Optimization) is the key to getting more leads and customers online. But how do you master the art and science of SEO? It's not as hard as you might think, as long as you know the basics and follow the best practices. In this blog, we'll show you how to optimise your website, content, and keywords for the search engines, and how to measure and improve your results.

SEO is a powerful tool for anyone selling or buying leads. It's like a magnet that pulls in more potential customers. One of our clients, who sells leads in the UK's energy market, found that using SEO well meant they could add a big chunk—10%—to their profits. That's a lot when you think about it. And the best part? They didn't have to pay for those extra leads. Our guide is all about helping you do the same. It's straightforward and shows you how to get noticed online, which means more money in your pocket without spending more.

Step One: What Do Your Customers Search For?

The first step to complete search engine optimization is to find out what your customers are searching for online. This will help you choose the right keywords and phrases to optimise your website and content for.

To do this, you need to:

🔎 Use a keyword research tool to find out the most popular and relevant search terms for your business.

👤  Analyse the search intent behind each keyword or phrase. Search intent is the goal or purpose of the user's query. It can be informational, navigational, transactional, or commercial.

📃 Choose the main keyword or phrase for each page or post on your website. This should match the search intent and the topic of your content.

⛔  Look for other related keywords or phrases that you can include in your content. These are called secondary or long-tail keywords. They can help you rank for more variations of your main keyword or phrase, and capture more traffic and leads.

By following these steps, you can find out what your customers search for and optimise your website and content accordingly.