8 Reasons Why You Need Lead Distribution Software

1. Buy and Sell Leads Securely

Whether you are a lead buyer or lead seller, it is important to ensure personal data is secure in transit. As a data owner, it is your responsibility to ensure that the processing of data is done with security in mind. If you are a lead seller, any reputable lead buyer will require security is in hand.

2. Lead Validation

There is no excuse not to have lead validation. To increase the chances of converting leads into sales, you should only be distributing leads to your buyers or agents that will convert into Customers. With LeadByte you can leverage real-time validation with the likes of phone or email and access our internal validation services to ensure that profanities, trending names and nonsensical data is removed.

3. Lead Routing

At scale, lead routing can become complicated especially if you are using Zaps to manage it. An advanced lead distribution platform like LeadByte will enable you to set up lead routing logic specific to your business needs whether that be maximising ROAS, adhering to local regulations or the specific requirements of your buyers / agents. At scale and with a large panel of lead buyers or agents, advance lead routing will provide you with the ability to:

• Distribute leads to the highest bidder or equally
• Distribute leads that fall within buyer criteria (by data, schedule, quota)
• Distribute leads where there is an available balance
• Distribute leads exclusively or on multi-sell

4. Lead Tracking & Reporting

You need to know how your lead campaigns are performing and what you can do to improve them. A lead distribution platform will provide you with real-time data insights that give you the data to make the right decisions. For example, if you work with partners that provide you with leads, you need to be able to track which leads belong to what suppliers and what the performance of their sources is. Equally, real-time reporting will allow you to establish whether the ROI is hitting the mark for your suppliers or ad network campaigns.

5. Lead Nurturing

Most marketing leads (79%) never turn into sales. Why? Because they are not nurtured properly. (Marketing Sherpa) But you can change that. A complete lead distribution platform should provide you with the ability to send automated messages to your leads to help leads along your sales funnel and increase your chances of converting them. Every month, we deliver millions of emails and SMS to customers globally to help nurture a lead into a sale.

‍